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Bike-O-Rama Bike Sale

Madison's Local Bike Shop

We are currently open for business! We're offering 1-on-1 phone consultations, contactless payment processing, curbside pickup and dropoff. Our website is constantly updated to let you know what we have in stock. We carry a wide range of bicycles including hybrid, off-road, commuter, triathlon, road, gravel, touring and power-assist e-bikes. Popular brands like Trek, Giant, Liv, Felt, Moots, Waterford and Co-Motion are in stock. A wide range of clothing and accessories are also available. We have an experienced service department prepared to get you back on the road quickly. 

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End of Season Sale Bikes!

Liv Tempt 1
Liv Tempt 1
$830.00
$980.00
Giant Talon 2
Giant Talon 2
$635.00
$735.00
Giant ATX
Giant ATX
$470.00
$530.00
Liv Devote Advanced 2
Liv Devote Advanced 2
$2,200.00
$2,700.00
Trek Emonda SLR 6 eTap
Trek Emonda SLR 6 eTap
$7,000.00
$8,000.00
Trek Fuel EX 9.8 XT Gen 5
Trek Fuel EX 9.8 XT Gen 5
$5,550.00
$6,550.00
Liv Tempt 2
Liv Tempt 2
$635.00
$735.00
Liv Rove 3 DD
Liv Rove 3 DD
$730.00
$780.00
Giant Escape Jr 24
Giant Escape Jr 24
$470.00
$520.00
Trek Fuel EX 8 Gen 5
Trek Fuel EX 8 Gen 5
$3,500.00
$3,930.00
Giant Fathom 2
Giant Fathom 2
$1,350.00
$1,500.00
Liv Alight Disc 2
Liv Alight Disc 2
$730.00
$780.00
Trek Checkpoint SL 6
Trek Checkpoint SL 6
$3,600.00
$4,000.00
Felt Bicycles VR 60
Felt Bicycles VR 60
$1,150.00
$1,300.00
Liv Tempt 4
Liv Tempt 4
$525.00
$600.00
Giant STP 24
Giant STP 24
$530.00
$580.00
Giant Trance 29 3
Giant Trance 29 3
$2,350.00
$2,600.00
Trek Domane SLR 6 Rim
Trek Domane SLR 6 Rim
$4,000.00
$6,000.00
Trek Domane SL 6 Etap P1
Trek Domane SL 6 Etap P1
$4,500.00
$5,000.00
Liv Avail AR 3
Liv Avail AR 3
$1,300.00
$1,450.00
Trek Domane SLR 9
Trek Domane SLR 9
$10,750.00
$12,250.00
Giant Revolt 2
Giant Revolt 2
$1,300.00
$1,450.00
Giant Talon 4
Giant Talon 4
$525.00
$600.00
Liv Tempt 4
Liv Tempt 4
$525.00
$600.00
Giant Contend AR 3
Giant Contend AR 3
$1,300.00
$1,450.00
Giant Escape 2 Disc
Giant Escape 2 Disc
$730.00
$780.00
Giant Defy Advanced Pro 2
Giant Defy Advanced Pro 2
$4,000.00
$4,700.00
Giant Trance X 29 2
Giant Trance X 29 2
$3,000.00
$3,580.00
Giant Defy Advanced 2
Giant Defy Advanced 2
$2,500.00
$2,800.00
Giant Roam 3 Disc
Giant Roam 3 Disc
$730.00
$780.00
Liv Embolden 2
Liv Embolden 2
$1,650.00
$1,850.00
Giant Talon 1
Giant Talon 1
$830.00
$980.00
Salsa Warroad Ultegra
Salsa Warroad Ultegra
$3,299.00
$4,299.00
Liv Rove 4 DD
Liv Rove 4 DD
$600.00
$650.00
Trek Domane SLR 7
Trek Domane SLR 7
$7,350.00
$8,050.00
Giant Stance 29 2
Giant Stance 29 2
$1,650.00
$1,800.00
Giant Trance X 29 3
Giant Trance X 29 3
$2,400.00
$2,700.00
Liv Bliss
Liv Bliss
$470.00
$530.00
Giant Defy Advanced 1
Giant Defy Advanced 1
$3,250.00
$3,650.00
Giant TCR Advanced Disc 2
Giant TCR Advanced Disc 2
$2,500.00
$3,000.00
Trek Trek Madone 9-Series Ultegra 8000 H2
Trek Trek Madone 9-Series Ultegra 8000 H2
$3,000.00 - $3,500.00
$6,000.00
Giant Anthem 29 2
Giant Anthem 29 2
$2,000.00
$2,485.00
Liv Flourish FS1
Liv Flourish FS1
$670.00
$720.00
Trek Emonda SLR 6 Disc
Trek Emonda SLR 6 Disc
$4,800.00
$6,300.00
Trek Madone SL 7 eTap
Trek Madone SL 7 eTap
$6,000.00
$7,000.00
Giant XTC Jr 20 C/B
Giant XTC Jr 20 C/B
$280.00
$330.00
Liv Rove 2 DD
Liv Rove 2 DD
$850.00
$950.00
Trek Fuel EX 7 Gen 5
Trek Fuel EX 7 Gen 5
$3,150.00
$3,500.00
Giant Stance
Giant Stance
$1,500.00
$1,800.00
Liv Alight 24
Liv Alight 24
$470.00
$520.00

Winter Is Here

Fat Bikes, Studded Tires, Jackets, Gloves, We've got it all!

E-Bikes

Trek Domane+ HP
Trek Domane+ HP
$7,000.00 - $7,500.00
Giant Roam E+ STA
Giant Roam E+ STA
$2,200.00
$2,750.00
Trek Domane+ SLR 6
Trek Domane+ SLR 6
$8,500.00 - $9,000.00
Trek FX+ 2
Trek FX+ 2
$2,500.00
Giant Stance E+ 2
Giant Stance E+ 2
$3,740.00
$4,400.00
Trek Domane+ SLR 7
Trek Domane+ SLR 7
$9,500.00 - $10,000.00
Momentum Vida E+ Low-Step
Momentum Vida E+ Low-Step
$2,500.00
$2,850.00
Giant Roam E+ GTS
Giant Roam E+ GTS
$2,200.00
$2,750.00
Liv Tempt E+ 2 20MPH
Liv Tempt E+ 2 20MPH
$2,300.00
$2,900.00
Trek Fuel EXe 9.8 XT
Trek Fuel EXe 9.8 XT
$8,700.00 - $9,200.00
Momentum Transend E+
Momentum Transend E+
$2,600.00
$3,250.00
Momentum Lafree E+
Momentum Lafree E+
$2,100.00
$2,400.00
Trek Rail 9.8 XT
Trek Rail 9.8 XT
$7,500.00
$9,050.00
Liv Rove E+
Liv Rove E+
$2,200.00
$2,750.00
Momentum PakYak E+
Momentum PakYak E+
$4,900.00
$5,600.00
Giant FastRoad E+ EX Pro
Giant FastRoad E+ EX Pro
$3,800.00
$4,300.00
Trek Domane+ ALR
Trek Domane+ ALR
$4,500.00
$5,050.00
Giant Explore E+ 2 STA
Giant Explore E+ 2 STA
$2,900.00
$3,450.00
Momentum Voya E+ 3
Momentum Voya E+ 3
$2,000.00
$2,200.00

Mountain Bikes

Liv Tempt 2
Liv Tempt 2
$635.00
$735.00
Giant Talon 2
Giant Talon 2
$635.00
$735.00
Liv Tempt 4
Liv Tempt 4
$525.00
$600.00
Trek Supercaliber 9.8 GX
Trek Supercaliber 9.8 GX
$6,550.00 - $7,050.00
Trek Top Fuel 7
Trek Top Fuel 7
$3,530.00 - $3,630.00
Liv Tempt 1
Liv Tempt 1
$830.00
$980.00
Giant Talon 1
Giant Talon 1
$830.00
$980.00
Trek Top Fuel 9.7
Trek Top Fuel 9.7
$4,500.00 - $4,700.00
Trek Fuel EX 9.8 XT Gen 6
Trek Fuel EX 9.8 XT Gen 6
$6,250.00 - $6,750.00
Liv Tempt 4
Liv Tempt 4
$525.00
$600.00
Giant Stance
Giant Stance
$1,500.00
$1,800.00
Liv Embolden 2
Liv Embolden 2
$1,650.00
$1,850.00
Giant Talon 4
Giant Talon 4
$525.00
$600.00
Trek Fuel EX 9.8 XT Gen 5
Trek Fuel EX 9.8 XT Gen 5
$5,550.00
$6,550.00
Liv Bliss
Liv Bliss
$470.00
$530.00
Giant Anthem 29 2
Giant Anthem 29 2
$2,000.00
$2,485.00
Giant ATX
Giant ATX
$470.00
$530.00
Trek Top Fuel 9.8 GX
Trek Top Fuel 9.8 GX
$5,000.00
$6,000.00
Liv Intrigue 29 2
Liv Intrigue 29 2
$3,000.00
$3,580.00
Giant Trance 29 3
Giant Trance 29 3
$2,350.00
$2,600.00
Giant Fathom 2
Giant Fathom 2
$1,350.00
$1,500.00
Giant Trance X 29 3
Giant Trance X 29 3
$2,400.00
$2,700.00

Shop Performance Road and Gravel Bikes

Want to ride an awesome bike at an awesome price? Explore our selection of top road and gravel bikes.

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Our Services

Bike Service

Bike Trade-In

Bike Rental

Shop Online | Free In-Store Pickup or Curbside Pickup!

Rider stoked about bikes
Rider wearing cycling apparel
Rider putting on cycling shoes
Road bike drivetrain

Get In Touch

We're here to answer all of your cycling-related questions. Stop by or give us a call today!