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Madison's Local Bike Shop

Since 2002 Machinery Row Bicycles has been Madison's local bike shop.  We are a full service shop and are happy to help riders at every level with selecting a new bike, servicing their current bike, or just chatting bikes!  We carry a large inventory of hybrid, mountain, commuter, triathlon, road, gravel, touring and E-bikes bicycles from brands such as Trek, Giant, Liv, Felt, Moots, Tern, and many more.  We are open 7 days a week year round and our highly experienced staff is on hand to help with any and all of your cycling related needs!


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Shop Sale Bikes

Liv Embolden 1
$1,699.99
$2,300.00
Trek Domane SL 6 Gen 4
$4,499.99
$4,700.00
Giant Contend AR 4
$1,099.99
$1,150.00
Redline Asset 24
$499.99
$575.00
Trek Domane AL 2 Rim
$999.99
$1,130.00
Giant Fathom 1
$1,424.99
$1,850.00
Liv Avail AR 4
$1,099.99
$1,150.00
Giant Stance 29 2
$1,399.99
$1,800.00
Felt Bicycles VR 60
$999.99
$1,300.00
Felt Bicycles VR 40
$1,599.99
$1,900.00
Trek Farley 5
$1,699.99
$2,000.00
Reid Comfort 1 ST
$499.99
$600.00
Felt Bicycles Broam 60
$999.99
$1,300.00
Trek Madone SL 7
$5,699.99
$6,700.00
SE Bikes Lager
$549.99
$700.00
Trek Procaliber 9.6
$2,499.99
$3,100.00
Giant Defy Advanced 0
$3,599.99
$4,100.00
Giant Trance 29 1
$2,699.99
$3,550.00
Liv Avail AR 1
$1,849.99
$1,950.00
Liv Rove 3 DD
$750.00
$780.00
Trek Top Fuel 5
$2,199.99
$2,700.00
Felt Bicycles VR 60
$999.99
$1,300.00
Liv Devote Advanced 2
$2,499.99
$3,000.00
Giant Contend AR 3
$1,299.99
$1,450.00
Trek Fuel EX 7 Gen 5
$2,699.99
$3,500.00
Liv Devote 2
$1,299.99
$1,450.00
Trek Emonda SL 6 eTap
$3,599.99 - $3,999.99
$5,100.00 - $5,300.00
Trek Roscoe 6
$1,099.99
$1,200.00
Felt Bicycles BROAM 40
$1,499.99
$1,800.00
Giant Contend AR 1
$1,749.99
$1,950.00
Giant Revolt 2
$1,299.99
$1,450.00
Marin Gestalt 2
$1,299.99
$1,670.00
Co-Motion Deschutes
$2,149.99
$2,650.00
Trek Domane SLR 6 Rim
$3,499.99
$6,000.00
Trek Domane SL 5 Gen 4
$2,999.99
$3,500.00
Fuji Touring Disc
$1,499.99
$1,600.00
Giant Stance 29 1
$1,699.99
$2,250.00
Trek Domane SL 7 Gen 3 P1
$5,630.00
$6,630.00
Felt Bicycles DD 30
$999.99
$1,800.00
Trek Madone SL 7 eTap
$5,199.99
$7,200.00
Trek Crockett 5 Disc
$1,999.99
$2,400.00
Jamis Renegade A1
$899.99
$1,200.00
Felt Bicycles VR 40
$1,599.99
$1,900.00
Trek Emonda ALR 5 Disc
$1,999.99
$2,300.00
Giant Revolt Advanced 2
$2,499.99
$3,000.00
Giant Revolt Advanced 3
$2,200.00
$2,400.00
Giant Defy Advanced Pro 1
$5,999.99
$6,500.00
Liv Tempt 2
$649.99
$735.00
Giant Talon 2
$699.99
$750.00
Giant Revolt 2
$1,299.99
$1,450.00

E-Bikes

Giant Roam E+ STA
$1,699.99
$2,750.00
Liv Tempt E+ 2
$2,399.99
$2,900.00
IZIP E3 Sumo
$2,649.99
$3,150.00
Giant Stance E+ 2
$2,999.99
$4,400.00
Momentum Voya E+ 1
$1,499.99
$2,600.00
Trek Fuel EXe 9.8 XT
$5,899.99
$8,700.00
Giant Talon E+ 3 29er
$2,399.99
$2,900.00
Trek Powerfly 4
$2,849.99
$3,850.00
Fuji E-Traverse 1.1+ ST
$2,499.99
$3,000.00
Momentum Vida E+ Low-Step
$2,349.99
$2,850.00
Trek Fuel EXe 5
$4,499.99
$6,000.00
Momentum Lafree E+
$2,199.99
$2,400.00
Trek Rail 9.7
$4,999.99
$7,550.00
Trek Rail 5
$3,999.99
$5,650.00
Trek Allant+ 8S Stagger
$2,499.99
$4,450.00
Trek Verve+ 2
$2,499.99
$2,850.00
Trek E-Caliber 9.6
$3,999.99
$6,650.00
Diamondback Union 1
$2,499.99
$3,750.00
Fuji E-Traverse 1.1+
$2,499.99
$3,000.00
Trek Fetch+ 2
$3,499.99
$6,000.00
Trek Allant+ 7S
$3,099.99
$4,100.00

Mountain Bikes

Trek Roscoe 7
$1,499.99
$1,900.00
Felt Bicycles DD 30
$999.99
$1,800.00
Giant Fathom 29 2
$1,399.99
$1,500.00
Giant Trance 29 3
$1,999.99
$2,600.00
Trek Top Fuel 5
$2,199.99
$2,700.00
Giant Talon 1
$849.99
$980.00
Liv Tempt 1
$849.99
$980.00
Giant Talon 2 29
$699.99
$750.00
Trek Farley 5
$1,699.99
$2,000.00
Trek Roscoe 6
$1,099.99
$1,200.00
Liv Tempt 2
$649.99
$735.00
Trek Supercaliber 9.8 XT
$4,999.99
$7,050.00
Giant Stance 29 2
$1,399.99
$1,800.00
Giant Trance 29 1
$2,699.99
$3,550.00
Trek Top Fuel 9.8 XT
$4,999.99
$6,550.00
Trek Fuel EX 7 Gen 5
$2,699.99
$3,500.00
Liv Tempt 1
$849.99
$950.00
Giant Talon 2
$699.99
$750.00
Liv Embolden 1
$1,699.99
$2,300.00
Trek Procaliber 9.7
$3,299.99
$4,330.00
Liv Tempt 2
$699.99
$750.00
Giant Trance 29 2
$2,100.00
$2,800.00
Giant Fathom 1
$1,424.99
$1,850.00
Trek Fuel EX 9.8 XT Gen 6
$4,499.99
$6,250.00
Giant Fathom 2
$1,199.99
$1,500.00
Liv Intrigue 29 2
$1,799.99
$2,800.00
Trek Roscoe 7
$1,499.99
$1,650.00
Trek Top Fuel 7
$2,699.99
$3,630.00
Giant ATX
$529.99
$555.00
Trek Fuel EX 9.8 XT Gen 5
$3,999.99
$6,550.00
Trek Procaliber 9.6
$2,499.99
$3,100.00
Trek Top Fuel 8
$2,999.99
$4,000.00
Giant Stance 29 1
$1,699.99
$2,250.00
Cannondale Trail 8
$599.99
$700.00
Giant Talon 4
$549.99
$600.00
Liv Tempt 4
$549.99
$600.00
Trek Farley 9.6
$3,149.99
$3,500.00

Shop Performance Road and Gravel Bikes

Want to ride an awesome bike at an awesome price? Explore our selection of top road and gravel bikes.





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Rider wearing cycling apparel
Rider putting on cycling shoes
Road bike drivetrain

Get In Touch

We're here to answer all of your cycling-related questions. Stop by or give us a call today!