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About Us

Madison's Local Bike Shop

Hey there, welcome to Machinery Row Bicycles!  We’re a locally owned bike shop here in Madison, Wisconsin, and we’re all about helping you get the most out of your ride. Whether you’re a seasoned cyclist, a weekend rider, or just starting out, we’ve got the bikes, gear, and expertise you need to enjoy the ride.

Our shop is located right on the end of the historic Machinery Row building, along the beautiful Capitol City Bike Path. The area used to be full of factories and warehouses, but now it’s buzzing with cycling culture, and we’re proud to be a part of it. We combine that old-school bike shop vibe with the latest in bike tech to give you the best of both worlds.

We’ve got a huge selection of bikes — road bikes, mountain bikes, e-bikes, and more. Our friendly team is always here to help you find the perfect bike and give you expert advice on everything from bike fitting to maintenance. Whether you’re commuting, exploring trails, or getting ready for a race, we’ve got your back.

But we’re not just a shop — we’re a community. We love supporting local cycling events, advocating for bike-friendly spaces in Madison, and creating a space where cyclists can connect and share their love for biking.

Thanks for stopping by! We can’t wait to help you get on the road (or trail) and enjoy the ride. Come see us soon!

Why Shop With Us?

We are Madison's largest independent bicycle shop and carry products from top cycling brands such as Trek, Giant, Liv, Felt, and many more.  We carry a large, highly curated selection of both high end and affordable options for almost every type of rider.  If we don't have what you are looking for in stock, we're happy to order it for you.

We believe bicycles do make the world a better place and we're always happy to help anyone find their perfect bike.

Quality & Value

As an independent dealer we focus on stocking the highest quality and best value products for all cycling diciplines.  We will always do our best to help any customer find the product that best suits both their needs and their budget.

Friendly Staff

Our staff is helpful and crazy about cycling. We listen to your needs and work hard to help you find precisely the right products for you.  Our hope is to ensure every cyclist is equipped with what the need to have the best possible experience while out on a ride.

Low Price Promise

We strive to offer the most competitive prices on the products we carry.  If you can find a brick and mortar shop locally selling it for less let us know and we'll be happy to beat their price.

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.