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About Us

Madison's Local Bike Shop

We’re passionate about bicycles. We believe that bikes offer a simple solution to many of our communities’ complex problems. Bikes are great for your personal health and for the health of our environment. Bikes can help you save money on transportation, and bikes can provide you with endless miles of fun with your family and friends.

We want to enable everyone in Madison’s cycling community to bike year round. To help realize this goal, we have a skilled team of bicycle mechanics who meticulously work on each and every bicycle we service, and we offer bicycle rentals and bicycle fitting services. 

We carry full lines of road, mountain, cyclocross, electric, triathlon, gravel, and town bikes as Madison’s largest independent dealer of Trek bikes, and along with several other top brands. 

Why Shop With Us?

From professional bike repair and fitting services to top cycling products at exceptional prices, we've got you covered.

Quality & Value

We sell products from the best bicycle brands in the world. We offer great value to our customers through competitive pricing, quality products, and superior customer service.

Friendly Staff

We aren't your average bike shop. Our staff is helpful and crazy about cycling. We listen to your needs and work hard to help you find precisely the right products for you.

Low Price Promise

If you find the same product in stock locally for a lower price within 30 days of your purchase, we’ll happily credit you the difference. Get the best products at the best price.

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.

$3,999.99 - $4,000.00
$1,199.00 - $1,200.00
$2,899.00 - $2,900.00
$2,399.99 - $2,400.00
$5,999.00 - $6,000.00
$6,199.99 - $6,200.00
$3,799.00 - $3,800.00