Triathlon/Time Trial

It's right for you if… You leave it all on the course and want a tri bike that does the same. You want blazing fast aero speed, a Shimano Dura-Ace/Ultegra wireless electronic drivetrain for precise shifts, and loads of integrated accessories that make hydrating and re-fueling easy. The tech you get Ultra-lightweight 800 Series OCLV Carbon frame, drag-reducing Kammtail Virtual Foil (KVF) tube shaping, Speed Concept full foil carbon fork, road-smoothing IsoSpeed, integrated fuel, hydration, and flat kit storage, Shimano Dura-Ace/Ultegra Di2 wireless electronic 12-speed drivetrain, fully integrated handlebar and stem, Bontrager Hilo Comp triathlon-specific saddle for an aggressive aero position, disc brakes for reliable stopping power, and aero Bontrager Aeolus Pro 51 wheels. The final word Speed Concept is as fast as it is smart. Its simple, thoughtful design and integrated features ensure a less stressful race day, help you achieve your fastest bike splits ever, and set you up for a successful run. SLR 7 also gives you the performance boost of a high-end Shimano drivetrain and super nice Bontrager wheels. Why you'll love it: - Smart integrated fuel and hydration storage makes it simple and stress-free to stay strong without leaving your aero position - Top Tube IsoSpeed takes the edge off rough roads and is damped with an elastomer so it rebounds in a smooth, controlled, stable motion - Easy build, easy travel: fast assembly makes it easier to travel to races - All-new wireless Dura-Ace/Ultegra Di2 delivers ever faster, smoother, and more responsive shifts than ever - Make it yours: it's fully customizable through Project One. Choose your model. Choose your paint. Choose your parts.

Our very first bike was made for one of the greatest triathletes in history—Paula Newby-Fraser—who rode her stealth black Felt B2 to multiple world championship victories. Since then, we've never stopped pursuing the ideal triathlon racing machine. The IA is the culmination of 30 years of iterative design and painstaking development, and its results at the highest level of competition speak for themselves. So we can tell you that the IA is the most aerodynamic bike in the world. We can also say that it's the best-handling triathlon bike on the planet. But what we should really mention is that the IA won the Kona World Championship a staggering six times in a row, and it holds both bike and overall course records across the lava fields of Hawaii. So, really, what else do you need to know? IA Advanced 105 The most aerodynamically efficient carbon frame with Shimano's no-nonsense 105 group. - Shimano 105 mechanical groupset - Hydraulic disc brakes - Devox WheelRDS.A1 with Shimano hubs