2011 Trek 7.7FX

2011 Trek 7.7FX

What happens when staff at Trek’s hybrid bike department are left to their own designs? They build the 7.7FX! This is Trek’s answer to everyone who wants a hybrid that is as light, responsive and performance-oriented as a road bike. A lightweight Alpha aluminum frame that has an elastomer in the seatstay to soak up bad roads makes for an impressive backbone. Shimano’s 10-speed 105 components are found throughout the drivetrain, including the 50/39/30T crankset and 12-27T

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2013 Trek Domane 6.2 and Domane 6.2 WSD

2013 Trek Domane 6.2 and Domane 6.2 WSD

The Trek Domane (say doh-MAH-nay) is more than a high-performance road bike that can take wider tires and fenders, it is bicycle intended to make your longest, toughest day in the saddle your best day ever.

The Domane 6.2 is handbuilt in Waterloo, WI using Trek’s exclusive OCLV carbon fiber manufacturing. The frame has the unique feature of having a cartridge bearing pivot that separates the top tube and seat stays from the seat tube and Ride Tuned seat mast. Called IsoSpeed,

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Urban Bicycles

Oriented towards commuting and demanding city riding, the urban bike is a light, quick and durable bike that can put up with daily, day-to-day riding in traffic. Mounts for racks, fenders and bottle cages are helpful -depending on the errands to be run- and durable wheels and tires can keep you on the road. Aluminum frames are light and corrosion-resistant, but steel bikes have proven to be a favorite for strength and ride quality. Disc brakes are useful due to long service More>>

2011 Quintana Roo Seduza

The Quintana Roo Seduza remains the yardstick for the entry-level carbon fiber triathlon bicycle. Value is found throughout the Seduza from the aero bar package with Vision struts, to the Shimano Ultegra rear derailleur, 105 front derailleur, 10-speed shifters, chain and cassette. The crankset is an FSA Gossamer with compact chainrings for taking on a hilly race or training ride. The Shimano RS-20 aluminum aero wheels are light and stiff for years of More>>

Trek Mountain Bikes

Riding off pavement puts different requirements on a bicycle. With over two decades of experience building and racing mountain bikes, Trek has been refining their machines for performance, reliability, and overall ease of use in the harshest off-road environments. Trek’s mountain bike line is led by their full-suspension, carbon-framed Top Fuel racing machines. What Trek learned from racing has been used to improve even their most affordable recreational mountain bikes, such More>>

2012 Felt F4X

When you’re ready to race and expect the bike to perform as well as you do, you step up to carbon. Felt’s new F4X features an all-new ultra-light UHC Performance carbon fiber frame and fork, with a tapered head tube for responsive handling and braking. The 36/46T FSA Energy Cross crankset spins in a BB30 bottom bracket for maximum pedal output on the climbs and sprints, while Shimano’s 10-speed Ultegra derailleurs and shifters handle the drivetrain duties. Fulcrum Racing 7 CX

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  • Machinery Row Kits

    Our new Pearl Izumi brand shop cycling kits have arrived! Get ‘em while they’re HOTT! Select level Jersey: $80 Elite level Jersey: $110 Elite level Bib shorts: $130 Cycling Cap: $17.50 Socks:

  • 2013 Spring Cycling Gear for Wild Weather!

    With Old Man Winter finally loosening his grip on Madison, cyclists are climbing off their indoor trainers and enjoying the steadily increasing sunshine. Early spring conditions can be fickle, and a

  • 2013 bikes for everyone’s Spring Classics!

    The Spring Classics have begun in Europe, and if you’re looking for your own bike that will thrive in spring riding, Machinery Row has an amazing selection! Check out these machines from some of the

  • Hours for Spring, 2013

    10:00AM to 8PM Mon-Fri, 9AM-7PM Saturday, 10AM-6PM Sunday

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