2007 Trek 2100ZR
This 2100ZR uses an aluminum frame with carbon seat stays and a carbon fork to help absorb vibration, making for a smooth bike you can ride comfortably mile after mile, day after day.. The Shimano drive-train delivers the smooth shifting you’ve come to More>>
The 2009 Trek Madone Series
The Trek Madone road bicycle has been in the spotlight since it was called up for duty as the steed of the Astana-Trek ProTour squad. Alberto Contador, Levi Leipheimer, Chris Horner, Yaroslav Popovych and, as of September 25th, Lance Armstrong will ride the Madone in the toughest events in cycling. Victories in the Tour de France, Tour of Italy, Tour of Spain, Tour of California, Tour of Georgia and Paris-Nice demonstrate the quality Trek has put into each Madone bicycle. These
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Urban Bicycles
Oriented towards commuting and demanding city More>>
Triathlon/ Time Trial Bicycles Overview
When asked by countless customers what the difference is between a road bicycle and a time trial/triathlon-specific bicycle, we usually reply: “The job we ask them to do makes for different bicycles.” Road bicycles are expected to be nimble, light, and fit well in the expected riding position. Triathlon bicycles are expected to be stable, aerodynamic, and –of course- fit well in the expected riding position. The riding position for each is very different, once you take a More>>
Trek Mountain Bikes
Riding off pavement puts different requirements on a bicycle. With over two decades of experience building and racing mountain bikes, Trek has been refining their machines for performance, reliability, and overall ease of use in the harshest off-road environments. Trek’s mountain bike line is led by their full-suspension, carbon-framed Top Fuel racing machines. What Trek learned from racing has been used to improve even their most affordable recreational mountain bikes, such More>>- Super Sale
Start the new cycling season off right. Come stock up on all the essentials that make your biking season more fun. Find great deals on everything from a new ride all the way to that new set of
- Gibbs Lake Cyclocross Race
This Sunday come out and race the Gibbs Lake Cross race. The race will have live music, a tricycle race and a beautiful view of the lake. Flier for the race is available Gibbs Lake
- Jonathan Page Cyclocross Clinic
Don’t miss the Jonathan Page Cyclocross Clinic to be held Saturday, August 30 at Badger Prairie County Park in Verona (just west of Madison). A beginner clinic will be held from 8:30--11:30am and an
- Mad City Velo Kirke Vei Time Trial - Update
Machinery Row Bicycles was happy to have been part of Mad City Velo’s time trial in Stoughton last Saturday. Despite the heavy rain, the racers battled on to some impressive finishes. As this race
Why Machinery Row?
Machinery Row Bicycles is your one-stop bike shop along the beautiful shores of Lake Monona in downtown Madison, Wisconsin. Meeting the needs of cyclists of all types, Machinery Row has the solution for the everyday commuter, the world-class Ironman triathlete, and everyone in between. We service all types of bicycles and carry a range of brands in road, mountain, triathlon, cyclocross, and casual riding categories.
In addition to being one of the top 100 Trek Bicycles Dealers in the U.S., we also carry Litespeed, Merlin, Quintana Roo, Fuji, and Orbea bicycle brands. Committed to the highest level of customer service and an avid supporter of the Madison cycling community, Machinery Row Bicycles is eager to keep you rolling safely and reliably.
