Sport/Performance

This bicycle was produced by hand in Waterloo, WI, using the same molds and techniques as the Madone 6.9 SSL of the same year. The bicycle uses Trek's proprietary OCLV 110 carbon fiber material for very light weight and impressive torsional strength. An aggressive geometry provides nimble handling and lightning-fast pedaling response, especially during uphill, out-of-the-saddle efforts. Up front, a 1-1/8" Cane Creek external-cup headset holds the lightweight Bontrager Race X Lite OCLV 110 carbon fiber fork. The Madone's cables are all externally routed, allowing easy servicing in the field.
The Livestrong Madone bicycles feature real gold leaf panels on the top tube, down tube and seat tube. Lance Armstrong's signature appears across the top tube under the clearcoat. Yellow highlights and custom graphics adorn the bike and many of the components.
Shimano's 10-speed 7800 Dura Ace components are found throughout the bike, including the dual-control levers, both derailleurs, both multi-pivot brake calipers, and the 12-25T cassette. Long service life and precise operation can be expected for years to come from Shimano's best pro-level components. A Bontrager crankset with carbon fiber arms, 53/39T chainrings and matching custom graphics is an impressive centerpiece to the Livestrong Madone. Bontrager Race X Lite alloy wheels also feature custom yellow spokes and carbon fiber hubs, and are wrapped with 700x23mm Bontrager tires. A Bontrager carbon fiber seatpost, Bontrager saddle, Race XXX Lite carbon fiber stem and OCLV carbon fiber handlebar also boast custom yellow graphics.






Yes, you read that right. The Gant Defy Advanced Pro 0 is equipped with a watt-measuring dual-sided power meter straight out of the box.
There is, of course, plenty more that Giant can brag about with the Defy Advanced Pro 0. Lots more...
The Defy series of road bikes was designed to carry a rider over less-than-perfect surfaces, keeping them fresh for a final climb or finish line sprint. This is the Defy flagship for 2019, built around Giant's own Advanced-Grade Composite carbon fiber frame and fork. Astonishing lightness and an upright fit are only the opening features of the Defy Advanced Pro 0's frameset. The frameset's carbon fiber "recipe" was redone for 2019 to provide a more compliant ride and improved torsional strength. The faceted MegaDrive down tube takes advantage of the new carbon fiber layup, improving overall frame strength and pedaling response. In addition, the 1-1.25"-by-1.5" tapered OverDrive2 head tube/steerer tube adds precision to the Defy Advanced Pro 0's handling, especially in fast turns and descents. A press-fit PowerCore bottom bracket also eliminates power-robbing flex at the crankset. Internal cable routing keeps the Defy Advanced Pro 0 looking clean and sleek, while an aperture in the left chainstay fits the included RideSense speed/cadence sensor without the use of clumsy zip-ties. Flat-mount disc brake installation promotes even pad wear over time as well as better brake lever feedback. The bike's overall geometry feels stable over rough and choppy pavement without handling like a Winnebago.
Shimano's iconic Ultegra group gets a full redesign with their 11-speed Di2/hydraulic disc brake "R8070" version. The new dual-control levers have been substantially reshaped from the previous ST-R785 version, making the levers more comfortable for riders with smaller hands. The lever reach is also more adjustable than ever. Under the levers' hood peak is a flush button that can be programmed (with Shimano's E-tube software) to operate the rear derailleur. Shift buttons have a more positive detent, making operation with heavy gloves much easier. The redesigned Shadow-style Ultegra Di2 rear derailleur features a more tucked-in profile for improved aero drag and faster operation while shifting under load. The front Ultegra Di2 derailleur has a reprofiled cage that reduces the chance of interfering with a wide rear tire. As always, the front Di2 derailleur automatically trims itself as the rear derailleur moves the chain across the cassette. Cool, huh? Up to 900 miles of riding can be done on a single Di2 battery charge. The recharging aperture is located in the right handlebar end, and has a charge indicator light for ease of use. An Ultegra compact crankset comes with a 50/34T chainring combination, bringing a wide gearing range to the Defy Advanced Pro 0. An 11-34T Shimano Ultegra cassette brings up the rear.
The SLR-1 wheelset found on the Defy Advanced Pro 0 is tubeless-ready, disc-specific and built from Giant's own Composite carbon fiber. Yes, you get carbon fiber wheels straight off the sales floor with the Defy Advanced Pro 0! The lightness, aerodynamics and smooth ride quality of carbon fiber hoops are already on the bike! Wrapped with 700x32c Gavia AC 1 tubeless tires, the Defy's handling over rough and choppy pavement will redefine what a bike can do for a rider looking to cover more miles over unpleasant pavement (or lack thereof...). Ultegra hydraulic disc brakes and SM-RT800 rotors ensure excellent stopping power and brake lever feedback in all conditions, rain or shine.
Now we get to the really good part: This bike includes a power meter preinstalled in the Ultegra crankset. A Power Pro dual-sided power meter will transmit vital metrics to any popular ANT+ head unit (Garmin, Wahoo, Giant NeosTrack, etc.) including watts, cadence, left-to-right pedal balance, and force angle with the aid of a multi-axis accelerometer. 150 hours of operation on a single charge makes training and riding endurance events worry-free. Use a Giant RideLink smartphone app to check battery charge, assist in calibration and update firmware.
Giant brings a proven (and head-slappingly simple) technology to the Defy Advanced Pro 0: D-Fuse. The bike's D-Fuse Composite carbon fiber seatpost has a D-shaped profile, allowing the post to flex backward about 10-12mm when tackling rough pavement. A Contact SL saddle, alloy Contact SL Stealth stem with internal cable routing and carbon fiber D-Fuse road handlebar completes this century dominator.
A Shimano charging cable and Giant Power Pro charging cable is included in the purchase of this bicycle. Additional accessory stem mounts for handlebar computers from Garmin and Wahoo (sold separately) are also included






An outstanding bike gets upgrades, starting with wider tubeless tires and an even better frame!
The Avail Advanced series of road bikes has seen improvements to make the bike more effective, more comfortable and even more reliable. The frameset gets a new Advanced Composite carbon fiber "recipe", reducing weight and improving power transfer with every pedal stroke. Up front, the Avail Advanced 1 is equipped with an Advanced-Grade Composite all-carbon fork; an upgrade from the previous alloy/carbon model. A tapered OverDrive head tube improves handling in high-speed turns and descents. A tall head tube and more upright fit accommodates a wider range of riders -and rider flexibilities- for long days in the saddle. The crankset and bottom bracket are set slightly lower than the previous generation, making the bike feel more planted at high speeds.
Shimano's excellent 11-speed Ultegra components are found throughout the drivetrain, including the front derailleur, Shadow-style long-cage rear derailleur, 11-34T cassette and the adjustable-reach dual-control levers. The rear Ultegra derailleur is a clutch-equipped "RX" version that prevents chain drop when tackling rough pavement and railway crossings. An alloy Shimano 50/34T compact crankset does power delivery duties. Precise shifting, long service life and easy operation are all found with every shift on the Avail Advanced 1. The hydraulic disc brakes are also Shimano Ultegra units, offering excellent stopping power in all conditions, rain or shine.
The Avail Advanced 1 comes with tubeless alloy wheels and tires factory installed. The PR-2 Disc wheelset offer an aerodynamic rim profile to slice through the air, while wide-flange hubs improve lateral strength. The 700x32c tubeless Gavia Fondo 1 tires boast a comfy ride quality along with excellent puncture protection with the included sealant. A Liv Approach saddle sits atop a clever D-Fuse Composite carbon fiber seatpost that flexes slightly when crossing railway tracks, broken pavement and potholes. Up front, an alloy Contact stem and Contact SL D-Fuse road handlebar complete this outstanding century conquerer.





The VR5 is built for more than just an hour on the bike path. Centuries, "double metrics" and challenge rides are what this bike is built for.
Felt's VR geometry allows a wide range of riders -and rider flexibilities- to get comfortable for multi-hour rides with a tall head tube and a long wheelbase. By using their proprietary UHC Performance carbon fiber, Felt combined that geometry with an outstanding chassis, allowing the bike to soak up fatiguing vibration over rough pavement. A ControlTaper tapered head tube and BB386 bottom bracket improves overall frame rigidity, along with 12mm thru-axles for reduced wheel flex in turns. This all combines to make the VR5 very efficient when tackling steep ascents, especially out-of-the-saddle charges.
Felt selected Shimano's recently redesigned 105 components, making the VR5 a precise performer when shifting and braking. An 11-30T cassette and an FSA Gossamer Pro 50/34T alloy crankset brings a huge gearing range for roller-coaster hills. Tubeless-ready alloy Devox Road RLS1.9 wheels are wrapped with 700x28c Vittoria Rubino Pro tires, making for easy acceleration and a confident feel in fast turns and descents. Speaking of descents, the VR5 is equipped with Shimano's latest hydraulic disc brakes, making stopping much more controlled in all conditions, rain or shine. A Prologo Kappa Space saddle sits atop a UHC Performance carbon fiber seatpost, while an alloy Devox stem and Devox Ergonomic road handlebar completes this century-ready machine.

The Defy Advanced family for 2021 were designed from the outset as clean-sheet-of-paper bikes, not cobbled-together compromises. This guarantees the best performance for riders seeking to challenge themselves or roads rough and smooth.
The Defy Advanced 2 is built around an Advanced-grade carbon fiber frame, giving the bike a lightweight backbone to help deliver pedaling power effectively. The relaxed geometry of the Defy provides a long wheelbase for a stable feel on rough and choppy pavement. A taller head tube allows a wider range of riders -and rider flexibilities- to fit comfortably for extended hours in the saddle. Internal cable routing and flat-mount brake installation gives the bike a clean look. Even the seatpost binder bolt is submerged in the frame for a more aero profile. The unique D-Fuse Composite seatpost soaks up vibrations and low-frequency impacts better than any other carbon fiber seatpost, making every mile smoother. Delivering power to the bike is done through the PowerCore press-fit bottom bracket, ensuring that the rider isn’t wasting energy flexing a rubbery bike. Giant’s OverDrive 2 tapered carbon fiber fork cuts weight and improves the bike’s handling in fast turns and descents, as well as improving feel under hard braking. Considering even wider rubber than the stock 32mm tires? The Defy Advanced will accommodate tires up to 35mm wide!
The Giant Defy Advanced 2 is equipped with Shimano’s latest 11-speed 105 derailleurs and 11-34T cassette for smooth shifting and long service life. A Shimano 50/34T compact crankset boasts immense torsional rigidity for uphill, out-of-the-saddle efforts. Shimano 105 dual-control brake/shift levers have an adjustable reach for smaller hands and retain the lighter mechanical feel of Shimano’s recent 11-speed shifters. Although each lever has an internal hydraulic reservoir, it still keeps a familiar lower-profile shape that Shimano riders expect. The hydraulic calipers themselves are aluminum for light weight and rock-solid rigidity. 160mm front/140mm rear rotors disperse heat quickly, even under repeated deceleration. The Defy Advanced 2 needed disc-specific wheels for high performance riding, and the P-R2 wheelset is more than up to the challenge. The disc-specific lightweight alloy rims keep rotating mass down while 700x32c Gavia Fondo 1 tubeless tires offer confident grip and a smooth ride. Giant’s Contact SL alloy handlebars and stem are paired with an Approach saddle to complete the cockpit.

Some have lamented the loss of "real road bikes". The current crop of popular endurance and gravel bikes have been derided by some as clumsy barges that handle a corner as easily as pushing a cow up a fire escape. Is the nimble, aggressive-fit, lightning-quick speed machine truly gone? Not this bike...
The TCR Advanced 2 Disc Pro helps you take on a field sprint or a KOM with equal ease. It's a lightweight sprinter's delight featuring 11-speed Shimano components, a short wheelbase for nimble handling and a responsive feel with every pedal stroke. The frame itself is constructed of Giant's own Advanced-grade carbon fiber, ensuring light weight and impressive torsional strength. A PowerCore press-fit bottom bracket and tapered OverDrive head tube/steerer tube interface takes the TCR's stength up another level, ensuring flex-free power delivery during hard efforts. Yes, this is a bike built for speed! The TCR's frame shaping gives a nod towards aerodynamics, letting it slip through the air just a little easier than a classic round-tubed machine. Even the Variant Composite carbon fiber seatpost is teardrop-shaped, giving the bike better aero numbers higher up. The fork is also produced with Advanced-grade carbon fiber that is not only light, but also soaks up fatiguing vibration. Thru-axles front and rear add an extra dash of handling precision, while flat-mount brake installation helps make the bike even lighter. Internal cable routing tucks hoses and housing out of the airstream.
The TCR Advanced 2 Disc Pro's component list gives the owner plenty to smile about. Shimano's latest 11-speed 105 derailleurs handle gear changing duties with pro-level precision. The rear derailleur's Shadow-style design tucks most of the derailleur's body out of the wind, making the bike just a tad sleeker. A Shimano RS-510, 36/52T semi-compact crankset is not only incredibly strong but also more aero than the previous generation. A Shimano 105 11-30T cassette adds a huge gearing range to help deal with challenging courses and day-long training rides. Shimano's 105 dual-control hydraulic levers boast an adjustable reach, allowing a wider range of hand sizes to fit comfortably. Tubeless-ready alloy PR-2 Disc wheels bring an aero profile to the party, and are shod with 700x25c Gavia Course AC 1 tubeless tires. Yes, we can set this bike up tubeless before you take it home! Shimano supplies the hydraulic 105 disc brakes, providing outstanding stopping power in a wide range of conditions, rain or shine. A Giant Contact Forward saddle, alloy Contact stem and alloy Contact road handlebar complete this speed machine.


If you're looking for a bike that has that magic combination of comfort, durability and lightness -and still offers lots of value-for-dollar- the VR5 should be on your list.
The Felt VR5 was built from the ground up as a bike for more than just long days in the saddle. It was built for day-long adventures. When the road surface gets broken (or disappears entirely), the VR5 is up to the challenge. Felt's UHC Performance carbon fiber is built around a stable platform, giving the VR5 a confident feel on rough and choppy pavement. The long wheelbase provides a stable feel on fast descents that might be less than perfect. The tall head tube allows the VR5 to fit a wider range of riders -and rider flexibilities- comfortably with minimal fit changes and component swaps. A press-fit BB386 bottom bracket is built to give the VR5 flex-free power delivery with every pedal stroke, especially on steep inclines. The head tube is tapered from 1-1/8"-to-1-1/2", improving steering precision in high-speed descents. 12mm front and rear thru-axles not only improve torsional strength, but also make wheel installation and disc brake alignment a breeze. Internal cable routing and flat-mount brake caliper mounts adds a clean look to the VR5 as well. An inexpensive upgrade kit is available for rear rack installation.
Shimano's 11-speed 105 derailleurs are an excellent choice for the VR5 -including the long-cage version of the rear derailleur- giving quick shifting operation even under hard pedaling loads. The crankset isn't a Shimano unit, but an alloy FSA Gossamer Pro ABS Adventue crankset with a 48/32T chainring combination. When paired with a 12-32T Shimano cassette, the VR5 can challenge even the most intimidating grades. The 11-speed Shimano RS505 hydraulic-ready dual-control levers boast adjustable reach and excellent lever feedback under braking. Shimano also provides the RS505 hydraulic brake calipers ensuring positive stopping power in all conditions, wet or dry.
Wheels and tires can make all the difference on multi-surface rides, and Felt has selected a balanced component list when it comes to the VR5's rolling stock. The tubeless-ready alloy VR19 wheels feature a 19mm-wide inner width and a robust 28-spoke build; perfect for wide rubber and unpleasant roads. A 23mm rim depth add a dash of aerodynamics for when the headwinds come calling. 700x28c Vittoria Rubino Pro G+ tires are slightly treaded, giving the VR5 additional bite on hardpan surfaces. A Felt VR UHC Performance carbon fiber seatpost is topped with a Prologo Kappa Space saddle, while an alloy Felt VR stem and alloy Superlite road handlebar complete this excellent machine.

Any road bike meant for day-long adventures has gone through some serious changes in the last couple of years. This is Felt's version, and it's designed to fit women better, too.
The Felt VR5W takes the old ZW series from Felt and pushes the envelope for smoother riding and better performance. The frame is not only light, but offers an upright fit for a more comfortable posture. The UHC carbon fiber layup is designed differently for each size, ensuring small riders aren't beaten up by a stiff bike, or tall riders complaining about a rubbery feel. The bottom bracket of the VR5W anchors the crankset in a BB386 press-fit unit, ensuring flex-free power delivery. The bike's tapered steerer tube adds a precise feel to handling and braking, especially in high-speed turns and descents. 12mm thru-axle hubs not only keeps disc brake alignment excellent, but also improve the VR5W's torsional frame stiffness. Flat-mount brake caliper mounts and internal cable routing give the VR5W a sleek, clean look. There's even a third bottle mount on the tube tube for an accessory box. If you want to add a rear rack to the VR5W, Felt offers an adapter set (sold separately) for clean installation.
The drivetrain of the VR5W was chosen for all manner of challenging inclines and terrible surfaces. Shimano's 105 derailleurs are operated with 11-speed Shimano RS505 adjustable-reach levers, ensuring precise shifting and long service life. An 11-32T Shimano cassette is matched with an FSA Gossamer Pro 48/32T crankset for tackling seriously steep roads and inclines. Helping to keep speed reigned in is the job of a set of Shimano RS505 hydraulic disc brakes that boast self-adjusting pads and excellent lever feedback. Disc brakes boast excellent stopping power in all conditions, wet or dry. Alloy Felt tubeless-ready wheels are shod with 700x28c Schwalbe Durano RaceGuard tires for easy acceleration and a smooth ride on broken pavement and hardpan. A Prologo Kappa saddle sits atop a UHC carbon fiber seatpost, while a shallow-drop alloy road handlebar completes the cockpit of this epic-ready machine.


Everyone looking to buy a nice road bike will walk over and actually pick it up, regardless of price. How light is it...really?
They want to know if the bike will help them fly up the hills or drag them back down. The Emonda SL 5 will certainly impress in the low weight department. But there are other elements that will impress...
Lightness is key, but a bike that fits badly, feels rubbery in the corners and clumsy while shifting isn't worth the investment. The Emonda SL 5's tall H2 head tube provides a more upright fit in a given frame size, allowing a wider range of riders to get comfortable. Yeah, we got you covered in the fit department. The 500 Series OCLV carbon fiber used throughout the Emonda SL's frame not only keeps the bike feather-light, but enhances the torsional strength, allowing the bike to feel quick and responsive to every pedal stroke. The aformentioned H2 head tube is tapered, adding an extra dash of razor-sharp precision in tight and twisty turns and descents. The seat post has been replaced with a lighter no-cut Ride Tuned seat mast and cap system that improves ride quality over rough and choppy pavement.
The Emonda SL 5's components are Shimano's latest "R7000" series of their venerable 11-speed 105 parts group. Refinement is found everywhere from shifters to brakes to the crankset. The dual-control levers shift easier than ever, and the lever reach adjustment accomodates smaller hands. The lever hoods are also updated with a better texture that improves grip and hand comfort. The redesigned 50/34T compact crankset mirrors the shape and design of Shimano's pro-level Dura-Ace crankset, giving the Emonda SL 5 a sleek, racy look. Don't be put off by the funky Shadow-style 105 rear derailleur; it shifts better under load and even stays tucked out of the wind. The direct-mount 105 brake calipers offer better lever feedback and improved stopping power as well.
The Emonda SL 5's Bontrager Affinity wheels are tubeless-ready, and are wrapped with 700x25c Bontrager R1 Hard-Case Lite tires for exceptional handling and a smooth ride over rough pavement. Bontrager also supplies the Ajna Comp women's saddle and short-reach Comp VR-S road handlebars. An accessory-ready alloy Elite Blendr stem finishes off this excellent road machine.

This is a used bicycle that has been overhauled by our experienced technicians. The wheels and tires are different than the manufacturer's original specifications.
"I need a road bike... But for triathlons!"
This enthusiastically-delivered sentence has been uttered for years, nay decades, to bike shop staff. Many of our customers request this style of bike in the hopes that the industry has filled the demand for a Swiss Army knife of high-performance road machines. Something aero, but not too heavy. Something comfortable for an IronMan distance, but won't look out of place at a group ride. A bike that does everything well. And isn't heart-stoppingly expensive, either.
Felt has been doing this kind of bike for years.
Meet the Aero Road -or AR- series. The AR3 is their best mechanical-shift bike, and is equipped with Shimano's stalwart 11-speed Ultegra components. The frameset of the AR3 boasts aero shaping and details that make it an excellent multi-mission machine. Deep tube cross-sections allow the AR3 to slice through the air like a hot cinder through jell-o, while internal cable routing keeps the bike looking sleek. The rear Ultegra direct-mount brake caliper is hidden under the bottom bracket out of the air stream, too. By leaving the rear seat stays empty, that element of the frame is designed to be more compliant for reduced rider fatigue, especially over rough pavement. Even the seat post is a blade-style shape, and is reversible for a better fit with tri-bars. Cool, huh? The head tube/steerer tube is still tapered for precise handling, but is a 1-1/8" to 1-1/4" size to keep the bike's aero profile smooth up front. Alloy Bontrager RXL wheels and 700x25c Bontrager R1 Hard-Case Lite tires make for excellent rolling stock for training and racing.

Road riding presents all manner of challenges from unending hills (especially if you live here in Dane County) to rough pavement. The VR30W helps meet these challenges as well as fit brilliantly!
A lightweight road bike helps every rider from first-timers to veterans, and Felt has built up the VR30W around a featherweight FLite aluminum frame and UHC Advanced carbon fiber fork. The frame is not only light, but also boasts excellent torsional strength to help eliminate power-robbing flex. The VR30W's elegant tube shaping is produced with hydroforming the aluminum, allowing less material to be used while enhancing overall strength. A ControlTaper head tube improves handling, especially in high-speed turns and descents. The FSA Omega crankset is mounted in a BB386 bottom bracket, ensuring flex-free pedaling response. Making wheel installation a snap are 12mm thru-axles front and rear. Disc brake alignment will always be quick and simple with thru-axles. Internal cable routing gives the VR30W a clean, sleek look, too. Felt's own UHC Advanced carbon fiber not only reduced the fork's weight, it also soaks up fatiguing vibration. The overall fit of the VR30W is comfortably upright, making easier work of rough pavement and long hours in the saddle.
Shimano's new 11-speed 105 derailleurs are operated with a pair of Shimano RS505 dual-control levers, making gear changes quick and effortless. The levers have an adjustable reach, allowing riders with small hands to brake and shift with comfort and confidence. The 105 rear derailleur features a tucked-in Shadow-style design that allows quicker shifts, even under had pedaling loads. The 105 front derailleur has a cutout in the trailing edge of the cage, allowing the use of wider tires with a shorter chainstay length. Hilly routes and rides still intimidating? An alloy FSA Omega 50/34T compact crankset and 11-34T Shimano cassette brings a huge gearing range to the party. Tubeless-ready alloy Devox 1.9 rims are wrapped with 700x28c Vittoria Rubino Pro G+ tires, giving the VR30W an extra dash of comfort as well as boatloads of grip. Hydraulic Shimano 105 disc brake calipers bring a new level of precision to braking, as well as excellent stopping power in all conditions, rain or shine. A Prologo Kappa DEA2 saddle is mounted to a UHC Performance carbon fiber seatpost, while an adjustable alloy Devox stem and alloy Devox Road Endurance handlebar complete this century challenger.

