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PowerTap Wheels

PowerTap Wheels

PowerTap Wheels The PowerTap power meter system is a proven piece of equipment that will help you train to be a stronger, more efficient rider. Developed by Saris here in Madison, WI, the PowerTap system allows an athlete to see how much wattage he or she is producing on a moment-to-moment basis. By incorporating wattage, heart rate and speed, a rider can find out how much energy is being used over a given distance or favorite ride. PowerTap hubs can be built with Shimano 8-, 9-, or 10-speed Shimano freehub bodies, or 8-, 9-, or 10-speed Campagnolo freehub bodies. Please clearly specify when ordering. Freehub bodies can be swapped at owner’s expense. If you are skilled at removal and installation of a freehub body, do not remove the torque tube of the hub. The heart rate more>>
2011 Felt Z6

2011 Felt Z6

A comfortable, well-fitting carbon road bike for only *what*?!? Yes, Felt has the bike you’ve been looking for. Shimano 105 derailleurs, 10-speed MicroTech shifters and an FSA Omega compact crankset help move you down the road while Mavic rims stay true for miles and miles. Come in see what Felt brings to the road at an unexpected more>>
2011 Giant Defy Advanced 3

2011 Giant Defy Advanced 3

Whether you want to get serious about joining in on the long group rides, conquer a “challenge ride”, or just enjoy a fast machine, Giant has you covered. The Defy Advanced 3 is no wallflower in the performance department. A stunning carbon fiber frame with Giant’s PowerCore bottom bracket is rock-solid for power delivery through the FSA Gossamer crank. The taller head tube allows for a more upright fit, or flip the stem over for a more racy posture. Shimano’s 105 components are used for the shifters, derailleurs and even the chain. An alloy wheelset tops off this eye-catching more>>
2011 Trek Madone 5.1

2011 Trek Madone 5.1

The perfect fit. The brilliant ride quality. The fantastic response. Trek’s Madone series gives you that. The Madone 5.1 employs SRAM 10-speed Rival components for everything you want in a light, smooth-shifting package. Bontrager Race wheels slice through the air with blade spokes, while a lightweight Trek Carbon Technology (TCT) frame and fork cuts vibration from rough and choppy pavement. A Bontrager stem, bar and Affinity2 saddle keeps everything under control. It’s everything you more>>
2011 Felt Z2

2011 Felt Z2

When the day’s ride begins with sun-up, and ends with sundown, you’ll need the best bike out there, now matter how fast the pace. Felt’s Z2 is a machine designed to be comfortable, easy to fit a wide range of riders, incredibly efficient and reliable. The Ultra-high modulus carbon fiber in the Z2’s frame and fork produces a super-light frame with agile road manners and a silky-smooth ride quality. The drivetrain is none other than Shimano’s latest Dura-Ace Di2 shifting system. Shifting across a 50/34T Dura-Ace crankset and an 11-25T cassette, the derailleurs are Tour de France proven. Shimano’s RS80-C24-CL clincher wheels have a carbon fiber crown and machined aluminum braking surfaces for light weight and fast uphill acceleration. A carbon fiber bar and seatpost completes this more>>
2011 Orbea Onix

2011 Orbea Onix

Orbea’s Onix series takes Orbea carbon fiber and produces a value-packed performance bike. Shimano 105 components paired with Shimano wheels makes for a great value-for-dollar more>>
2011 Felt F4

2011 Felt F4

ProTour Proven. Can your friends say that about their bikes? The Felt F4’s Ultra-High Modulus carbon fiber frame and fork have been through the wringer of pro competition. The frame’s massive BB30 bottom bracket, tapered carbon steerer tube and 900 gram weight check all the right boxes for the fastest performance riders. Shimano’s latest Ultegra 6700 components feature a 53/39T crankset, carbon brake lever blades and an 11-25T cassette. Yes, it’s ready to race. Mavic’s ultralight Kysrium Equipe wheels have bladed spokes for shaving drag at high speeds. A carbon seatpost, cro-mo railed saddle, ergo-drop handlebar and aluminum stem finish off this race-ready more>>
2011 Trek Madone 4.5 WSD

2011 Trek Madone 4.5 WSD

The Madone 4-series goes a step further than the competition with the all-carbon Madone 4.5 WSD. A comfortable fit along with an already comfortable ride quality is noticed minutes into any test ride, or a hundred miles in. Shimano 10-speed 105 components along with Bontrager SSR alloy wheels lighten the bike further. This bicycle is available in a 52cm frame size with either a double or triple crankset as of Nov. 27th, more>>
2011 Trek Madone 4.7

2011 Trek Madone 4.7

The Trek Madone 4.7 is a bike with no corners cut. A lightweight all-carbon frame and fork, a full Shimano 105 component group, Bontrager blade-spoked Race wheels and Bontrager stem, bar, carbon seatpost and saddle round out this outstanding more>>
2011 Trek Madone 4.7 WSD

2011 Trek Madone 4.7 WSD

Performance road bikes should be easily available for riders of all statures, and Trek has come through with the Madone 4.7 WSD.The Madone 4.7 has a lightweight TCT carbon frame and fork, full Shimano 105 component group, Bontrager alloy Race wheels, and short-reach bars for a perfect fit. Please call for availability of more>>
2011 Felt F85

2011 Felt F85

Charity rides are all well and good, but you need a bike that does more than just soak up the miles. You plan on covering terrain a bit faster. The F85 is built around an aluminum frame and carbon-blade fork for quick pedaling response and sure-footed cornering. Putting power through the compact FSA crankset, you shift with 10-speed MicroTech shifters and Shimano 105 derailleurs. Mavic CXP alloy rims fit Vittoria Zaffiro foldable tires for confidence-inspiring grip on fast descents. Felt’s alloy stem, bars, saddle and seatpost are ready for some hard miles, too. It’s time to leave the old road machine in the garage for a new more>>
2011 Felt Z100

2011 Felt Z100

Your first road bike should be easy to fit, easy to ride, and be easy on the eyes. The Felt Z100 does all of this at an affordable price. The aluminum frame and carbon-bladed fork have a comfortable, upright fit, making the Z100 easy to fit a wider range of riders. An FSA triple crankset helps flatten out the hills, while the Sora derailleurs make every shift easy and smooth. If you like the position of the tops of the handlebars, there are top-mount brake levers there, too. Alex R500 alloy wheels are shod with 700X25 tires for miles of easy riding. Felt handlebars, stem, seatpost and saddle complete this new addition to your stable. Let the road and the Felt Z100 take you on any more>>
2011 Felt AR1

2011 Felt AR1

The ultimate weapon for solo rides, be it breaking away from the pack in the Tour de France, or vanishing from sight on the weekly club hammer-fest. Felt produced a wish-list bicycle for those who can beat the wind into submission. UHC carbon fiber is used in the frame and fork for feather-light weight and a slippery aero profile. Mavic’s Cosmic Carbon clincher wheels reduce the aero drag even further, and Shimano’s Di2 drivetrain is the latest technology found on any bicycle today. Even the handlebars and saddle rails are carbon fiber! Come in and see the fastest road bike we’ve even had in the more>>
2011 Felt F75

2011 Felt F75

Race-ready bikes aren’t always the realm of carbon fiber. Aluminum is still up to the job for high-speed turns and hard acceleration. Felt’s F75 has all the attributes needed: A 7000-series aluminum frame for light weight, a BB30 bottom bracket for incredible power transfer, a tapered head tube and carbon fiber fork to keep the bike tracking in fast corners, and a full Shimano 10-speed 105 component group. The aggressive fit coupled with a nimble geometry gives this bike Formula 1-inspired handling. Mavic CXP-22S rims are wrapped with Vittoria Zaffiro Pro tires. Your race bike is more>>
2011 Trek Madone 5.2

2011 Trek Madone 5.2

The Madone 5.2 is becoming a best-selling favorite with our customers. Now we can get you on a Madone 5.2 at a fantastic price! Trek’s TCT carbon fiber frame and fork are incredibly light with a beautiful ride quality. Shimano’s 10-speed Ultegra 6700 components come complete with a 50/34T compact crank for amazing hill-climbing. Bontrager Race wheels have blade spokes for slicing through a headwind. Bontrager bars, stem, saddle and tire complete this beautiful machine. Even the fit is easy with a slightly taller headtube found on Trek’s H2-sized bikes. A free bike fit comes with every Trek Madone 5.2, before component substitutions. When they’re gone, they’re more>>
2011 Trek Lexa SL

2011 Trek Lexa SL

An Alpha aluminum frame, carbon fork and Shimano’s 9-speed Tiagra components, and Bontrager SSR wheels make for a great package at this price. When they’re gone, they’re gone! Available in limited quantities as a triple crank or compact cranks. Please call to see if we have what you need in more>>
2011 Trek Lexa SLX

2011 Trek Lexa SLX

With an Alpha aluminum frame and carbon Race fork, the Lexa already has a great backbone to build on. The Shimano 10-speed 105 components and Bontrager SSR wheels make it even better. Need a small size? The Lexa comes as small as a 43cm with 650c wheels, producing a standover height of only 25.5 more>>
2011 Trek Madone 6.2

2011 Trek Madone 6.2

You’re ready to get on board one of the finest bikes Trek has ever made, but you don’t want to raid the kid’s college fund, right? Trek has a solution to your dilemma. The Madone 6.2 has a pro-level, Wisconsin-made OCLV2 frame and full-carbon fork, but isn’t armed with all the ProTour components and carbon wheels. A no-cut carbon seatmast, BB90 bottom bracket, internal cable routing, Tour-winning geometry and a DuoTrap socket come with every Madone 6-series. But Shimano’s 10-speed Ultegra group replaces Dura-Ace, and aluminum Bontrager Race X Lite wheels substitute the all-carbon hoops, making for a much easier price tag. The Ultegra group can be had as a triple crankset (52/39/30T), classic double (53/39T), or compact double (50/34T). The triple even has an 11-28 cassette for more>>
2011 Felt ZW6

2011 Felt ZW6

A carbon fiber bike that fits small riders for under $1700? Yes, we’ve got one! Felt’s ZW6 is an outstanding blend of performance and value. A lightweight carbon frame and fork soaks up vibration on long rides, making this summer’s “challenge” ride more approachable. The tall head tube and more upright geometry of the frame makes the ZW6 an easy bike to fit a wide range of riders. Shimano’s 105 derailleurs, plus an 50/34T FSA compact crank produce quick, easy shifts with MicroShift integrated brake/shift levers. Light alloy 32-spoke Alex rims ride smooth and require less mechanical attention over the seasons. Come in for a test ride and see how carbon fiber performance can really be more>>
2011 Felt F2

2011 Felt F2

When customers ask for a bike that is a road racer first and foremost, the Felt F-series comes to mind. Agile geometry, an ultra-stiff bottom bracket and a short head tube for an aggressive fit have had many label this bike as a “hard-core racer”. The rigid quality of the UHC carbon fiber used in the F2’s frame is enhanced by the BB30 bottom bracket and tapered 1-1/8” to 1-1/2” head tube. This produces a massive down tube for unmatched lateral stiffness and precise high-speed cornering. The Easton EC90SL fork reduces weight further, and keeps road chatter to a minimum. The derailleurs and shifters are Shimano’s high-tech Dura Ace Di2 system, with an FSA 53/39T K-Force Light carbon crank to put power to the wheels. With Shimano’s RS80-C24-CL carbon clincher wheels with aluminum more>>
2011 Felt Z85

2011 Felt Z85

The Z85 is a bike that will impress. Taking the Z-series frame geometry for a more upright fit, the Z85 will fit a wider ranger of riders and fitness levels. The 7005-series butted aluminum frame and carbon fork is a solid backbone for long days in the saddle.  The new 10-speed Shimano 105 shifters, derailleurs, and 11-28T cassette run with a 50/34T compact FSA crank, giving positive shifting and hill-climbing gearing. Mavic CXP-22 rims are solid performers that will stay true for trouble-free miles. Give the Z85 a test ride, and you’ll know it’s a serious more>>
2010 Quintana Roo Tequilo

2010 Quintana Roo Tequilo

An aluminum triathlon bicycle isn’t always an introductory machine. This is personified in the Quintana Roo Tequilo. The drivetrain is highlighted with a Shimano Ultegra SL rear derailleur and an FSA Omega compact crankset for efficient power delivery. Vision aero-bars and an aero-blade carbon fiber fork help cut through the wind, while lightweight Alex 220 wheels accelerate smoothly out of the curves. The aluminum-framed Quintana Roo Tequilo is available in the following sizes:  Medium-large (55cm), Large (58cm) and Extra-large more>>
2011 Felt Z5

2011 Felt Z5

The Felt Z5 provides maximum performance for the competitive rider, and gives incredible value. Felt’s Z-series frame geometry gives a comfortable fit for the widest range of riders and fitness levels. The UHC carbon fiber frame and fork gives impressive comfort, light weight and incredible drivetrain rigidity. Shimano’s new 105 components are found at the shifters, derailleurs, 11-28T cassette, compact 34/50T Hollowtech2 crankset, and even the brake calipers. Light aluminum Mavic CXP-22 rims have machined brake surfaces, and are wrapped with Vittoria Zaffiro Pro tires. Even the carbon seatpost, ergo-drop handlebars and anatomic road saddle need no upgrading. The Z5 will keep you fresh for more>>
2011 Felt ZW5

2011 Felt ZW5

Value and performance go hand in hand with the ZW5, even for the smallest of riders. The fit and geometry of the ZW5 will help female riders achieve a comfortable posture with a taller head tube for more upright handlebars. The Carbon fiber frame and fork soaks up vibration, and also reduce weight, making for a comfortable ride, as well as a comfortable fit. The new Shimano 105 shifters, derailleurs, Hollowtech crankset, and 11-28T cassette provide a perfect package for smooth, trouble-free more>>
2010 Trek Allant

2010 Trek Allant

The Trek Allant is Trek’s entry-level commuting bicycle. A 21-speed drivetrain featuring Shimano shifters and derailleurs is easy to use and reliable, and 36-spoke alloy wheels are both light and durable. Since carrying a bike is sometimes part of the commute, the Allant’s Alpha “white” aluminum frame is lighter than many chromoly steel frames, and won’t rust in a downpour. The included fenders, kickstand and rear cargo rack make your shopping list shorter. The Allant’s upright position afforded by upright handlebars makes negotiating traffic more comfortable.  more>>

Clothing Specials

Accessory/Parts Specials

Tons of instore Specials are in store for you!

Tons of instore Specials are in store for you!

The Specials listed here are just a small sample of what we have on hand. We offer a huge and ever changing selection of special deals on bicycles, clothing and accessories. For the best bargains stop by the Row and have a look around, we’ll be glad to show you lots of great more>>
Zipp 1080 rear tubular wheel

Zipp 1080 rear tubular wheel

Faster than ever before with the same Zipp durability, the 108mm-deep Zipp 1080 is the World’s fastest non-disc wheel. Crosswinds make a disc wheel a real bear especially for a smaller, lighter rider, and the 1080 may be a perfect alternative.  Disc wheels can also be heavy, and thus do not accelerate as quickly. Built with Zipps Carbon Bridge technology for impact resistance and external spoke nipples for serviceability, the 1080 Tubular gives you Zipp speed without a hint of delicacy. Fabian Cancellara rode the 1080 when he dominated Beijing’s time trial course. When seconds count the 1080 is a fast choice. Please Note: The Zipp 1080 rim is not compatible with the PowerTap hub. This is due to the severe spoke angle caused by the very large flange of the PowerTap hub combined more>>
Zipp Sub-9 Disc rear

Zipp Sub-9 Disc rear

Rumor has it the Sub-9 was designed using technology recovered from a UFO that had crashed in the parking lot at Zipp HQ. Whether or not that actually happened, the Sub-9 is fast, so fast in fact that when paired with Zipp’s 21mm Tangente tire the wheel produces forward lift. Despite its rigid appearance, the vibration dampening carbon Sub-9 yields a comfortable ride. This makes it the ideal choice for long-course triathletes. The flatter and less-technical the course, the more the 998 gram Sub-9 will help. A word of Warning: Variation in individual chain stay specifications on these bike models may cause interference issues with the Sub9. This is more of an issue for heavier and stronger riders (170 lbs), but Zipp strongly recommends you test the compatibility under riding more>>
2006 Zipp 606 Clydesdale tubular wheelset

2006 Zipp 606 Clydesdale tubular wheelset

The Zipp 606 wheelset is a Zipp 404 front wheel coupled with a Zipp 808 rear wheel.  Excellent for fast, powerful riders on technical courses where accelerating out of tight corners, or up short, steep hill is critical. If you’ve hesitated to buy carbon wheels because you’re over 180lbs. as well as powerful, this particular wheelset will ease your concerns.  These wheels are Zipp’s “Clydesdale” version, specifically for riders over 180lbs. The weight difference compared to a “standard” Zipp 606 tubular wheelset is a paltry 52 grams. We have one set of 700c Zipp 606 tubular more>>